CAIE IGCSE Business Studies - Paper 1

3.4 Marketing strategy

Topical Past-Paper Questions

Why it’s here: Combining product, price, place and promotion for local and international markets.

CAIE IGCSE Business Paper 1 Topic 3.4

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About this topic

Marketing strategy questions are grouped here in the style of CAIE IGCSE Business Studies Paper 1.

Keep every answer connected to the business in the case study.

Use the case-study evidence
Develop each explanation fully
Show working for calculations
Justify the final recommendation

Before you begin

1Read the command word
2Check the marks available
3Study every table or figure
4Apply the answer to the business

Exam material

Past-paper questions

Past-paper question 0450/13/O/N/24 [6] marks

LRL makes skincare products including face cream. It is a private sector business in country X. One of LRL’s objectives is to contribute to sustainable development. Maintaining customer loyalty is important and the Marketing Director knows a business must have an appropriate marketing mix. He is analysing data to calculate the value of LRL’s market share. An extract is shown in Fig. 3.1. The total value of sales of skincare products in country X for 2023 was $120 million.

((e) Explain two elements of the marketing mix. Which do you think is the most important element for a business? Justify your answer. [6]

Open question

Past-paper question 0450/11/M/J/24 [2] marks

CFG is a social enterprise. It buys cocoa beans from local farmers and then uses the beans to make chocolate. Being ethical is important to the business. CFG has developed a new chocolate bar. The Marketing Manager plans to use skimming as its pricing method, and retailers as its distribution channel for the new product. He knows there are many legal controls over marketing that might affect a business.

b) Identify two ways legal controls over marketing might affect a business. [2]

Open question