CAIE IGCSE Business 0264 - Paper 2

3.2 Market research

Topical Past-Paper Questions

Why it’s here: Primary and secondary research, sampling, questionnaires and interpreting results.

CAIE IGCSE Business 0264 Paper 2 Topic 3.2
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Key concepts to revise

The main ideas to know for 3.2 Market research.

Primary research

New information is collected directly through questionnaires, interviews, observation or focus groups.

Secondary research

Existing internal or external information is usually faster and cheaper to obtain.

Sampling

A representative sample can reduce research time and cost.

Using research

Reliable data reduces risk but does not guarantee that a decision will succeed.

Exam material

Past-paper questions

Past-paper question 0450/22/M/J/25 [12] marks

3(a) Explain four ways market research information can help a business. [12] [Click here for the Case Study Insert] Way 1 : Way 2 : Way 3 : Way 4 :

Open question