CAIE IGCSE Business 0264 - Paper 2

3.1 Marketing and the market

Topical Past-Paper Questions

Why it’s here: Customer needs, market changes, competition, niche markets and market segmentation.

CAIE IGCSE Business 0264 Paper 2 Topic 3.1

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Key concepts to revise

The main ideas to know for 3.1 Marketing and the market.

Customer needs

Successful marketing identifies and satisfies changing customer requirements.

Market segmentation

A market can be divided by age, income, location, lifestyle or other characteristics.

Niche and mass markets

Niche markets serve a narrow segment; mass markets target many customers.

Competition

Businesses respond to competitors through product, price, promotion and service decisions.

About this topic

Marketing and the market includes selected 0450 questions that continue to align with the Cambridge IGCSE Business 0264 syllabus.

Keep every answer connected to the business in the case study.

Use the case-study evidence
Develop each explanation fully
Show working for calculations
Justify the final recommendation

Before you begin

1Read the command word
2Check the marks available
3Study every table or figure
4Apply the answer to the business

Exam material

Past-paper questions

Past-paper question 0450/21/M/J/25 [8] marks

2(a) Explain one advantage and one disadvantage of PF selling its products in a mass market. [8] [Click here for the Case Study Insert] Advantage : Explanation : Disdvantage : Explanation:

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