CAIE IGCSE Business 0264 - Paper 2

3.3.5 Marketing mix - ecommerce

Topical Past-Paper Questions

Why it’s here: Ecommerce, digital promotion and how technology changes marketing decisions and strategy.

CAIE IGCSE Business 0264 Paper 2 Topic 3.3.5

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Key concepts to revise

The main ideas to know for 3.3.5 Marketing mix - ecommerce.

Ecommerce

Businesses buy and sell through websites, apps and online marketplaces.

Digital promotion

Search, social media and targeted advertising help reach online customers.

Benefits

Online trading can extend reach, operate continuously and reduce some costs.

Risks

Security, delivery, technology and strong price competition can create problems.

About this topic

Marketing mix - ecommerce includes selected 0450 questions that continue to align with the Cambridge IGCSE Business 0264 syllabus.

Keep every answer connected to the business in the case study.

Use the case-study evidence
Develop each explanation fully
Show working for calculations
Justify the final recommendation

Before you begin

1Read the command word
2Check the marks available
3Study every table or figure
4Apply the answer to the business

Exam material

Past-paper questions

Past-paper question 0450/22/M/J/25 [12] marks

2(b) Explain one way each of the following problems might affect TSE when entering a new market in another country [12] [Click here for the Case Study Insert] Cultural differences: Explanation: Lack of knowledge : Conclusion:

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