Distribution channels
Products may move directly or through wholesalers, retailers and agents.
CAIE IGCSE Business 0264 - Paper 2
3.3.3 Marketing mix - place
Topical Past-Paper Questions
Why it’s here: Distribution channels and choosing how products reach customers.
Key concepts to revise
The main ideas to know for 3.3.3 Marketing mix - place.
Direct distribution
Selling directly gives control and customer contact but may limit reach.
Intermediaries
Wholesalers and retailers provide storage, access and specialist knowledge.
Choosing a channel
Cost, product type, control and customer location affect the decision.
Exam material
Past-paper questions
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