Cost-plus pricing
A mark-up is added to the cost of producing or buying the product.
CAIE IGCSE Business 0264 - Paper 2
3.3.2 Marketing mix - price
Topical Past-Paper Questions
Why it’s here: Pricing methods and the factors affecting pricing decisions.
Key concepts to revise
The main ideas to know for 3.3.2 Marketing mix - price.
Competitive pricing
Price is set with reference to competitors and market conditions.
Penetration and skimming
A low launch price builds demand; a high launch price targets early buyers.
Pricing factors
Costs, demand, competition, objectives and product position influence price.
Exam material
Past-paper questions
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