CAIE IGCSE Business 0264 - Paper 2

3.3.4 Marketing mix - promotion

Topical Past-Paper Questions

Why it’s here: Advertising, sales promotion and choosing an appropriate promotional method.

CAIE IGCSE Business 0264 Paper 2 Topic 3.3.4

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Key concepts to revise

The main ideas to know for 3.3.4 Marketing mix - promotion.

Advertising

Paid communication can inform, persuade and remind a chosen audience.

Sales promotion

Discounts, competitions and special offers encourage short-term purchases.

Promotion aims

Promotion can launch products, build brand image or increase sales.

Choosing promotion

Cost, target market, product type and objectives determine the best method.

About this topic

Marketing mix - promotion includes selected 0450 questions that continue to align with the Cambridge IGCSE Business 0264 syllabus.

Keep every answer connected to the business in the case study.

Use the case-study evidence
Develop each explanation fully
Show working for calculations
Justify the final recommendation

Before you begin

1Read the command word
2Check the marks available
3Study every table or figure
4Apply the answer to the business

Exam material

Past-paper questions

Past-paper question 0450/21/M/J/25 [12] marks

3(b) Consider the advantages and disadvantages of the following three methods of promotion PF could use for its new product range. Which is likely to be the best method for PF to use to increase sales? Justify your answer. [12] [ Click here for the Case Study Insert ] Leaflets handed out in the street: Billboards on the side of a main road: Discounts on first purchase: Conclusion:

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