CIE IGCSE Topical Past Paper 1

3.3 Promotion

045/12/M/J/2024

GTB is a business which operates in the tertiary sector. It owns 5 cafés selling food and drinks. The business uses social media as its method of promotion. The Finance Manager, Moeen, is analysing GTB’s financial statements. An extract is shown in Table 2.1. He is considering ways to improve GTB’s profit margin. Moeen knows there are other users that are interested in the accounts of a business.

Extract from GTB’s financial statements 2023
Revenue
$600 000
Profit
$150 000
Capital employed
$750 000
Profit margin
25%
Table 2.1

(d) Explain two advantages to GTB of using social media as its method of promotion. [6]
Advantage 1:
Explanation:

Advantage 2:
Explanation: