CIE IGCSE Topical Past Paper 1

3.35 Marketing mix – Technology and the marketing mix

0450/11/O/N/2024

Mitchell is an entrepreneur. He wants to start up a business selling books. As part of his business plan Mitchell has carried out some market research. An extract is shown in Fig. 2.1. Mitchell will use microfinance as a source of finance. He wants to know whether the opportunities of using ecommerce for a new business are greater than the threats.

(e) Do you think the opportunities of ecommerce for a new business are greater than the threats? Justify your answer. [6]

045/11/M/J/2024

CFG is a social enterprise. It buys cocoa beans from local farmers and then uses the beans to make chocolate. Being ethical is important to the business. CFG has developed a new chocolate bar. The Marketing Manager plans to use skimming as its pricing method, and retailers as its distribution channel for the new product. He knows there are many legal controls over marketing that might affect a business.

(d) Outline two possible threats to Pamela’s business of using e-commerce. [4]
Threat 1:
Threat 2: