CIE IGCSE Topical Past Paper 1

1.5 Business objectives and stakeholder objectives

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045/12/M/J/2024

Nicky wants to be a successful entrepreneur. She plans to start up a travel business specialising in walking holidays. Nicky will be operating in a niche market. She is preparing a business plan to help with her decision-making. Nicky has been told government support is available for business start-ups. She knows building customer relationships will be important.

Explain one way each of the following sections in the business plan might be helpful to Nicky. [6]
Business objectives:
Explanation:

Data about the market:
Explanation:

045/11/M/J/2024

CFG is a social enterprise. It buys cocoa beans from local farmers and then uses the beans to make chocolate. Being ethical is important to the business. CFG has developed a new chocolate bar. The Marketing Manager plans to use skimming as its pricing method, and retailers as its distribution channel for the new product. He knows there are many legal controls over marketing that might affect a business.

(a) Define ‘social enterprise’. [2]

045/12/F/M/2024

TCH is a small bakery producing pastries and cakes. It operates in the secondary sector. The added value of TCH’s products has increased since it opened 3 years ago. TCH uses non-financial methods to motivate its 6 employees. TCH’s business objectives have changed since it started up. One of
its new objectives is to expand. Many businesses use external recruitment when they expand.

(c) Outline two reasons why TCH’s business objectives might have changed. [4]
Reason 1:
Reason 2: